About SydeDoor

The front door is closed. So we built a side one.

SydeDoor is part AI academy, part careers fair of the future: a membership for 14 to 22 year olds exploring the future of work in the AI economy, with real practitioners, judged on merit.

✱Founder's letter

Why wait to start doing meaningful work?

A note from Joao, founder.

Ambitious young people are prepared to succeed in education, but get far fewer chances to explore careers, solve real problems, use professional tools and meet people doing the work.

AI makes that gap more urgent. It is reshaping junior work while giving teenagers the tools to research, analyse, code, create and build at a level that once required far more resources.

SydeDoor opens a side door into startup work. A founder brings a live problem, operators show how they work, and young people prototype, test and pitch a response.

Our thesis is simple: proof is stronger when it sits beside papers. School and university still matter. Trying real work helps young people choose them with more evidence.

Give them the experience to find their path before they have to choose it.

Joao · Founder, SydeDoor
Why now

The rules
just changed.

AI is changing what entry-level work looks like faster than schools, universities or careers services can keep up with.

Entry-level work is being resetJunior tasks are being automated. What you can show starts to matter more than what you studied.
Young people can now buildWith today's AI tools, a team of teenagers can ship a real prototype in a week.
Startups want Gen ZFrontier companies want young users' insight and an early look at talent, and will open the door for it.
Europe is underservedProgrammes like this are common in the US and rare here. We're starting in the UK and Europe.
✱The PROOF Methodology

Five moves. One learning loop.

P
Problem-first mindset. Start with a meaningful problem, question or decision.
R
Reason from first principles. Research deeply, challenge assumptions and form an independent view.
O
Operate AI-natively. Use AI, people, data and professional tools to do the work.
O
Own the work and results. Take responsibility and iterate relentlessly to improve.
F
Feedback under stakes. Present to practitioners, users or peers, reflect and improve.
✱Learning science

Five principles behind
the experience.

Deliberate practiceEricsson, 1993 · Peak, 2016

Effortful reps, directly corrected.

Students repeat meaningful tasks and receive timely feedback. Capability grows through doing, adjusting and trying again.

Cognitive apprenticeshipCollins, Brown & Newman, 1989

Model, coach, fade.

Practitioners reveal how they reason, coach students through decisions and gradually step back as independence grows.

Spaced retrievalRoediger & Karpicke, 2006

Recall beats re-reading.

Students return to prior decisions, tools and mistakes across experiences, turning exposure into durable capability.

Authentic stakesDeci & Ryan, 2000 · SDT

Real audiences change effort.

Presenting to practitioners, users or peers makes the work matter beyond a score and creates a reason to improve it.

MetacognitionFlavell, 1979 · Zimmerman, 2002

Reflection compounds learning.

Students identify what worked, what failed and what to try next, building agency and self-knowledge over time.

Who's behind it

Built by people who
do this for a living.

Joao Alves

Founder

Joao spends the working week helping organisations adopt AI and govern it responsibly. SydeDoor brings that practice to the people who'll inherit the AI economy: teaching what's actually used in the field, the way it's actually used.

  • Compounding TechnologiesFounder. Helps small and mid-sized businesses adopt AI in practice.
  • BelstarkFounder. AI governance and due diligence.
Safeguarding

Safe
by design.

Many of our members are under 18. Their safety comes before everything else, including the livestream.

01

Designated Safeguarding Lead

Every edition has a named DSL, with clear ways for members and parents to raise concerns.

02

Parental consent

Nobody under 18 takes part without consent from a parent or guardian.

03

Facilitated, always

Sessions are run by the SydeDoor team. Hosts never work with under-18s unsupervised.

04

On camera by choice

Under-18s only appear on the public livestream with consent, and can always take part off-camera.

05

Background checks

DBS checks for staff working closely with members, including in the Fellowship.

06

Safe AI use

Age-appropriate tool access, and AI safety taught as part of every edition.

Work with us

Partners
and people.

SydeDoor runs on partnerships with startups, schools and sponsors, and a small team that's growing.

Partnerships

Startups, schools and sponsors.

If you'd like to host a brief, bring SydeDoor to your school, or support the livestream, we'd love to talk.

info@sydedoor.com

We're hiring

Co-host and city leads.

We're looking for a co-host for our live sessions and city leads to launch new editions.

info@sydedoor.com

Founding members

Come through
the side door.

Join the waitlist to become a founding member. You'll hear first about dates, hosts and places, and help shape what we build.

Join the waitlist →

Takes two minutes. Under 18? We'll ask a parent or guardian to confirm before you take part.